Importance Of Brand Or Collection Name In Catching Customer Attention

The name of a thing plays an important role in catching the customer’s eye. The more fascinating the name of a brand or the name of a certain collection of brand is, more people will be attracted towards it. For example, NIKE itself is a big brand name, but for the fans of soccer, they have introduced their CR-7 collection named against the famous footballer Cristiano Ronaldo. So the football lovers are more attracted towards the name CR-7 rather than NIKE itself. Same is the case with the Jordan shoes; they derive their name from the famous basketball player Michael Jordan. So the lovers of the basketball are always attracted towards something related to basketball and especially Michael Jordan. Similarly things can be named against the names of several things. Such as

• Famous person
• Sport
• Animal
• Strength of a thing
• Quality of a thing

And a lot more.

In choosing a name, you must know your target class either they will be male, female. What will be their age group? What kind of attraction they want to have in life. With the increasing number of the trend to name a collection against a certain thing, several online shopping stores and local stores offer something related to a certain collection free with a certain item you may buy. For example if you buy a sports kit related to football, one of the stores may catch your attention more than others by offering you that you can have a chance to win a pair of  CR-7 shoes through a lucky draw. So you may be more attracted towards that particular store. You can say that collection names are offering a favor to both, the stores and the brand.

Jordan Shoes

Jordan Shoes 2013

Jordan Shoes 2

Jordan Shoes 2013

Moreover the collection named against something does not only limit itself to the name. They incorporate special features that are related to the name, e.g. Jordan shoes are primarily basketball shoes and they are made by keeping the comfort one may require during the game. Same is the case with the puma brand, the shoes they made are primarily meant for running and walking purpose, signifying the qualities of the animal the Puma.

Companies that offer online shopping stores, tends to highlight the specific collections they have to get the attention of their visitors. Same is the case with the local stores; special collections have special display racks.

So, you must name your brand and things to attach some attraction to them, so that customers are more attracted towards your production.